Vintage Parenting Ads That’ll Make You Cringe

It’s no secret that the task of parenting is a difficult one and finding good parenting advice can be hard. If these vintage parenting ads were anything to go by, it was even harder back in the day.

Whether you are a first-timer or looking to have your third child, you might just find yourself searching for helpful parenting advice. Luckily, the internet makes it easier to search up real parenting advice with credibility. A simple Google search can connect you to experts and research studies.

However, these vintage parenting ads, which were more about selling products than saving children or making mom’s lives easier, didn’t give the best advice. Way before the digital age, parents had fewer tools to use in their parenting endeavors and a lot of it was confusing, based on wives’ tales and misinformation. These ads certainly didn’t help.

Keep reading to see some of the strange — and just plain wrong — parenting advice in these vintage parenting ads.

1. Smoking Is Good for the Baby!

Smoking during pregnancy is highly discouraged now, but there was smoking ads solely targeting pregnant women in the old days. It was said to be perfectly safe for the mother and the baby, can you believe it?

2. Beer Is Beneficial, Too!

If smoking cigarettes sounded bad, what about drinking alcohol? This malt beer company claimed to be nourishing for new mothers and their babies.

3. Stress = Poisonous Breast Milk

Postpartum depression is now well-covered in the media, and it’s no secret how stressed-out moms can get depressed while caring for their newborns. Sadly, that wasn’t always the case. Old advice warned mothers against being anxious or stressed because it would make their breast milk poisonous — which could just make moms even more anxious.

4. A Tight Corset Is Perfect for Pregnancy

For many parents, it’s never too early to look for parenting advice. This maternity corset is enough to have any modern parent wishing no one had looked in the first place.

5. Sugar Is Perfect for Babies

Adding sugar to a baby’s bottle was highly encouraged to get them to drink it all down — as much as several spoonfuls of sugar. Today, doctors talk about how much soda can negatively affect young children, but back then, giving soda to your infants was the norm.

6. Soda Is for Babies

Advice for kids’ consuming soda was widespread. The Soda Pop Board of America claimed that babies who drank soda early on had a higher chance of being socially accepted during their teen years.

7. Babies Don’t Need Affection

While modern research proves that human contact is one of the many things you can do to help your child develop successfully, vintage parenting ads didn’t. One 1928 parenting manual recommended limiting affection to one forehead kiss a day when you go to say goodnight.

8. Dads Being Good Dads? A Nightmare!

While it is now expected for dads to carry out just as much of the parenting duties as moms, it wasn’t the case back then. Men were masters at their job, and women were meant to run the house. End of story.

9. Nothing Is Better Than a Greased-up Baby

Have you ever received parenting advice and wondered where any of the credibility came from? This piece of vintage parenting advice had parents bathing newborns in lard, butter, or oil for a week after birth. Now, it’s advised to bathe newborns sparingly as to not dry out their skin, which sounds a lot more reasonable than greased-up babies.

10. Butter Is Healthy & Lubricates Arteries

If people weren’t encouraged to slather their newborns with butter, they were encouraged to eat it.

11. Candy Provided Much-needed Energy

Kids are probably hoping that this bit of parenting advice was still around. Daily candy for children was encouraged. It kept kids energized, after all.

12. Who Needs a Multi-vitamin When You Have Donuts?

When it comes to getting kids their vitamins, donuts are hardly the first thing to come to mind. Back in the day, Vitamin Donuts were promoted as a way to get kids an extra daily dosage of vitamin B.

13. Sugar Makes Kids Skinny

Knowing about the effects of excessive sugar consumption now, this vintage parenting ad claiming sugar as a form of body fuel and a factor in keeping kids so skinny is enough to make anyone cringe.